As emerging digital finance platforms launch new and differentiated products, including bespoke, consumer-centric solutions and experiences, they are building scale more efficiently and quickly than ever before, according to Brandon Watkins of the Goldman Sachs Investment Banking Division. In a new installment of our videos series, The Long & Short of It, Watkins explains how the “bank of the future” is being shaped by three trends – a shift from offline to online banking, growing consumer trust for digital-first platforms and consumers’ desire for personalization and tailored product experiences. “You’re seeing these new digital finance platforms… starting to compete with some of the biggest traditional banks in the world,” he says, while in turn, some of the traditional financial institutions are turning to “technology platforms to add to the product capabilities and experiences that they’re delivering to their customers today.”